That the value of ecosystem services is extremely important from multiple perspectives (ecological, socio-cultural, and economic) is an ubiquitous given. The Spanish representative in the Birdlife International partnership, SEO Birdlife has actively made an effort to collect samples of products that carry ‘el sello producto Natura 2000’, a Natura 2000 label.
The label guarantees that the producer(s) has manufactured the product while respecting the Natura 2000 area the product is connected to, and supports the site and the conservation goals that are established toward its protection.
Please find a catalogue of products here.
The project has been made possible with financial support from the European Union and the Spanish Ministry of Agriculture, Food and Environment.
Please find the project website here.
Photo credit: SEO Birdlife
NATURA 2000 BRANDING
Natura 2000 is the largest network of protected areas in the world. People living in and around Natura 2000 areas utilise these for a variety of economic activities. Designation of Natura 2000 areas often creates additional restrictions though, sometimes leading people to perceive Natura 2000 as a burden. One solution to this problem is to make products coming from Natura 2000 areas better known and more appealing to the public and increase awareness of the benefits these products provide for nature and for people working in Natura 2000 areas.
This website is part of a Natura 2000 branding campaign, stressing the benefits Natura 2000 can provide to local economies. It showcases products produced in Natura 2000 areas accompanied by inspiring background stories about the collaborations and socio-economic benefits related to those products. By sharing these successful and positive stories the campaign aims to trigger new partnerships between site managers, farmers and local businesses, and improve perceptions of and increase support for the Natura 2000 network.
Natura 2000 branding benefits people, nature and local economy